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📑 Case Study:
Puck - Chips Oman - Modern Oman Bakery
Campaigns: 🥙 The Perfect Picnic Combo & 🍃 The Best Khareef Picnic Delight
Location: 📍 Salalah, Oman
🧩 Challenge
Unite three iconic brands — Puck, Chips Oman, and Modern Oman Bakery — into a co-branded campaign that feels authentic to Omani culture. The goal was to connect with families during the popular Khareef (fall) season in Salalah, known for outdoor picnics.
🤖 Solution with AI-Enhanced Creativity
I directed and designed two options for the campaign, combining traditional art direction with AI-powered tools to accelerate ideation and enhance storytelling.
- The Perfect Picnic Combo → Highlighted the trio as the ultimate modern snack box for family picnics.
- The Best Khareef Picnic Delight → Celebrated Omani culture by tying the products directly to Khareef traditions and landscapes.
Creative Approach:
- Styled products in lush Omani picnic settings.
- Integrated brand packaging across all visuals.
- Used a mix of traditional design tools (Adobe Suite) and AI ideation to speed up concept development and enhance storytelling.
- Adapted visuals for outdoor, social media, and in-store activations.
🚀 Impact
- Strengthened co-brand recognition between three household names in Oman.
- Created a strong seasonal connection with Omani families during Khareef.
- Increased product trial and retail visibility for the Puck + Chips Oman + MOB wrap.
- Boosted online engagement, with consumers sharing their own picnic moments inspired by the campaign.
- Proved the value of AI as a creative partner in producing concepts faster, while keeping the final design execution rooted in professional art direction.
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