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Amjad School
🎓 Case Study: Amjad High School - 2016
🧭 Client Overview
Amjad High School is a leading educational institution in Lebanon, accredited by COGNIA and committed to student-centered, inquiry-based learning. With a legacy of excellence and a mission aligned with the UN Sustainable Development Goals, Amjad empowers students to thrive, serve, and find their place in the world.
🎯 Objectives
Create a simple, emotionally powerful campaign that reinforces Amjad’s role in shaping future leaders. The campaign must resonate with students, parents, and educators—across Lebanon and the diaspora—by celebrating education as the most meaningful investment in life.
📣 Campaign Name
“طلاب أمجاد ما عندهم كبير إلا العلم”
Or “طلاب أمجاد يغيرون مفهوم الشطارة في لبنان”
A bold statement that elevates learning above all else.
🛠️ Campaign Assets
📍 Print & Outdoor
- Billboards: Student faces with bold statements like “This is where leaders begin.”
- Posters: Displayed in bookstores, cafés, and community centers
- School Banners: Featuring alumni quotes and graduation stats
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