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Galaxy
Shopper Toolkit 2024
🍫 Galaxy – Dive into Pleasure
Campaign: Shopper Toolkit for 3 New Chocolate Drink Flavors
🧩 Challenge
Introduce three new Galaxy chocolate drink flavors into the competitive GCC FMCG market with a shopper toolkit that conveys indulgence and drives purchase at retail.
🎨 Solution
- Created the “Dive into Pleasure” shopper campaign, highlighting the rich, creamy indulgence of Galaxy.
- Designed a complete shopper toolkit: POS displays, shelf media, flavor-specific packaging visuals, and digital assets.
- Blended traditional design tools with AI ideation to rapidly generate indulgent layouts and refine them for in-store execution.
🚀 Impact
- Delivered high visibility across key GCC retailers.
- Drove strong trial for all three new flavors at launch.
- Strengthened Galaxy’s positioning as the go-to premium indulgence in the chocolate drinks category.
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